More than a fashion trend, Vans has maintained double-digit growth for 19 consecutive quarters. BoF speaks to Kevin Bailey, president of the action sports division of VF Corporation, which owns Vans, to understand the key components of the company’s strategy.
The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.
Too hip to be called a doyenne, Paper magazine’s iconic, bespectacled co-founder and co-editor-in-chief presides over New York’s art and fashion scene with the friendly, match-making powers of a punk aunt that has seen the future. BoF traces a three-decade career that straddles analog and digital, high and low, style and culture, with unusual ease.
Rocket Internet AG, which has copied business models from Airbnb Inc. to Birchbox Inc., plans to raise 750 million euros ($970 million) in one of Europe’s most anticipated technology initial public offerings this year.
Today, BoF brings you an exclusive first look at Louis Vuitton’s ‘Celebrating Monogram’ collaboration with six art and design legends: Karl Lagerfeld, Frank Gehry, Cindy Sherman, Marc Newson, Christian Louboutin and Rei Kawakubo, each of whom have re-imagined the fashion powerhouse’s iconic monogram.
Today, as Apple unveils its much-awaited Watch, BoF has the early scoop. Here, we explain the new wearable device, Apple’s strategy for turning the product into another blockbuster and its potential impact on the fashion and luxury industry.
Menswear plays a poor relation to women’s styles at New York Fashion Week, but it is enjoying faster-growing sales and consumer tastes that are becoming more daring, experts say.
For Twitter Inc., a tweet will soon be more than a form of communication or an ad — it will be an invitation to buy. The San Francisco-based microblogging company is testing a “buy” button so consumers can purchase directly from tweets posted on its service.
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.