Why Are Sportswear Giants Nike and Adidas Embracing Fashion?

(L) Karlie Kloss modelling Pedro Lourenço for Nike, (R) Mary Katrantzou x Adidas | Source: Nike, Adidas

As Nike and Adidas announce new designer collaborations with Acronym’s Johanna F. Schneider and Junichi Abe’s Kolor, respectively, BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.

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Natalia ‘Supernova’ Vodianova, The Survivor

Natalia Vodianova | Source: BoF

Natalia Vodianova channelled the harsh realities of her childhood and a desperate instinct for survival to become one of the highest earning supermodels in the world. Through the Naked Heart Foundation, founded in 2004, she is channelling the same instinct to help Russian children.

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