Twitter Testing ‘Buy’ Button as E-Commerce Plans Take Shape

Twitter | Source: Shutterstock

For Twitter Inc., a tweet will soon be more than a form of communication or an ad — it will be an invitation to buy. The San Francisco-based microblogging company is testing a “buy” button so consumers can purchase directly from tweets posted on its service.

…Continue Reading

Inside Diesel’s ‘Reboot’

Diesel Reboot campaign | Source: Diesel

It’s been one year since the once-hot Diesel hit the ‘reboot’ button. BoF spoke exclusively with the company’s new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.

…Continue Reading

10 Young New York Creatives Shaping the Future of Fashion

From stylists, photographers and editors to casting directors, hair stylists and nail artists, BoF spoke to 10 of New York’s fastest-emerging fashion creatives, many of whom were born outside the city and are poised to continue their rise to the top of the industry with a blend of creativity, commerciality and plain old hard work.

…Continue Reading