In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
Check out this week’s new partners and job postings on BoF Careers, the global marketplace for fashion talent.
Just in time for some weekend reading, we recap the week on BoF.
BoF compiles the most important professional moves of the week.
Gwenaël Nicolas has a problem with gravity, likes to present industry leaders with mysterious boxes and is on a mission to make people curious. He is also increasingly sought-after by luxury brands to design retail spaces that shine with intelligence. The Creative Class is supported by CLIO Image, an awards show honouring creative excellence in fashion, beauty and retail.
New wave surfwear labels such as Saturdays and Cuisse de Grenouille are rising from the rubble of the ‘big three’ surf brands.
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Some of the world’s largest fashion brands are creating branded hotels and private residences as well as the homewares to fill them, tapping easy additional revenue streams and constructing powerful brand beacons in emerging markets.