Op-Ed | Having a Mission is Good for the World and Good for Business

A child wearing glasses donated by Warby Parker | Source: Warby Parker

Today, as Warby Parker announces a new milestone — distributing one million pairs of glasses to people in need — co-founder Neil Blumenthal argues that having a social mission is not only good for the world, but critical to attracting the top talent required to build a successful business.

…Continue Reading

Stores Still Critical to Wooing Men, But Leaders Re-Wiring for Digital Age

Gucci Brera boutique in Milan | Source: Gucci

In the age of e-commerce, physical flagships are still critical to engaging male luxury consumers, though market leaders are integrating their online and offline presence to create new digitally enhanced stores.

…Continue Reading

L’Eclaireur’s Patrick Aramburu on the Parisian Retailer’s ‘Difficult’ Approach

Patrick Aramburu, chief buyer of L'Eclaireur | Source: Courtesy

L’Eclaireur was one of the first stores to bring directional fashion to Paris. Chief buyer Patrick Aramburu sat down with BoF to discuss how the store’s uniquely ‘difficult’ approach invites customers to interact, not just transact.

…Continue Reading

Op-Ed | Photoshopped Fashion Ads Should Be Labelled

(L) An outtake from the Lady Gaga photoshoot for Versace S/S 2014, leaked on fansite GagaDaily, and (R) the final campaign | Source: GagaDaily, Versace

The Photoshopped images that appear in fashion and beauty advertising cause emotional and physical health issues in young women. It’s time these images are accompanied by clear disclosures, argue Camilla Olson and Samantha Jensen.

…Continue Reading