Role Call | Jennifer O’Brien, Director of Strategic Planning

Jennifer O'Brien of Laird + Partners | Source: Courtesy

Jennifer O’Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.

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Class Action: The Fashion Brands Training Tomorrow’s Artisans

Brunello Cucinelli cashmere artisans | Source: Studio di Sante Castignani

Struggling to recruit skilled craftsmen, fashion companies have moved to tackle the deficit, launching new schools to train the next generation. BoF brings you a look at how these brands are preserving their craft, courtesy of Wallpaper* magazine.

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Online Fashion Retailer Zalando Plans to IPO This Year

Zalando collection | Source: Zalando

Zalando SE, Europe’s largest online shoe and fashion retailer, plans to sell as much as 11 percent of its shares in an initial public offering this year, marking a coming of age for a Berlin-based startup industry that has yet to produce a big sale or IPO.

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