The House That Fashion Built

The Burj Khalifa, which houses the Armani Hotel Dubai | Source: Armani

Some of the world’s largest fashion brands are creating branded hotels and private residences as well as the homewares to fill them, tapping easy additional revenue streams and constructing powerful brand beacons in emerging markets.

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Can Post-Crisis Dubai Become the World’s Largest Consumer Fashion Hub?

Dubai Mall | Source: Shutterstock

After London, Dubai is the second most popular place in the world to shop for fashion and luxury goods. Can it become number one? Six years after the devastation of a global recession that saw billions wiped off the value of local real estate, BoF sits down with Mohamed Alabbar, architect of the emirate’s retailing success, to understand his vision for the future.

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