Patrizio di Marco

Patrizio di Marco

Chief Executive, Gucci

The seasoned fashion executive helped steer Bottega Veneta back to profitability before repositioning Gucci.

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Italy Executives

The seasoned fashion executive helped steer Bottega Veneta back to profitability before repositioning Gucci.

Biography

Gucci’s president, chairman and chief Executive, Patrizio di Marco, is one of the fashion industry’s most respected and congenial executives. The Italian-born son of a policeman, di Marco believes his “whole career has been based on either starting something from scratch, or fixing things." An impressive statement when past employers include Prada, Céline, Louis Vuitton and Bottega Veneta.

Following his appointment as CEO of Gucci in 2009, di Marco astutely identified the risk to Gucci’s brand and profitability from its increasing exposure. Consequently, the hallmarks of his time at Gucci have been the gradual minimisation of the house’s interlocking double G logo, a reduction in Gucci’s product range, and the reintroduction of classic house styles in high cost and highly lucrative materials.

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