Paula Reed

Paula Reed

Creative Director, mytheresa.com

The established fashion journalist and creative director was instrumental in the launch of Grazia UK and started her career in fashion PR.

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United Kingdom Retailers

The established fashion journalist and creative director was instrumental in the launch of Grazia UK and started her career in fashion PR.

Paula Reed's live mosaic

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Biography

Paula Reed, an established British journalist and fashion editor, is widely recognised for her work in the fashion and style pages of prominent UK publications including The Sunday Times, Harper’s Bazaar, In Style UK and Condé Nast Traveller. Cited as an instrumental figure in the launch of Grazia magazine in 2005, Reed held the position of style director for seven years at the weekly publication, before taking up the role of fashion director at Harvey Nichols London flagship in September 2012, a role for which Reed was approached directly by the store. She departed from Harvey Nichols in October 2013 and in January 2014 joined luxury fashion e-tailer Mytheresa.com as creative director.

Moving to London in the mid-1980’s on completion of her degree in French and German from Trinity College Dublin, the Northern Irish native secured a position with infamous PR guru Lynne Franks, followed by brief roles with designers Jasper Conran and Rifat Ozbek. Starting her first newspaper role at The Independent, Reed worked her way up to fashion director quickly developing her editorial credentials.

Career

  • mytheresa.com
    mytheresa.com

    Creative Director 2013 - Present, London

  • Harvey Nichols
    Harvey Nichols

    Fashion Director 2012 - 2013, London, United Kingdom

  • Grazia Magazine
    Grazia Magazine

    Style Director 2005 - 2012, London, United Kingdom

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