Paula Reed

Paula Reed

Fashion Director,

After a stint at Harvey Nichols, the respected fashion journalist now splits her time between London and Munich for the German fashion e-tailer.

United Kingdom Retailers 2013 BoF 500 2013 2014 BoF 500 2014



Paula Reed, an established British journalist and fashion editor, is widely recognised for her work in the fashion and style pages of prominent UK publications including The Sunday Times, Harper’s Bazaar, In Style UK and Condé Nast Traveller. Cited as an instrumental figure in the launch of Grazia magazine in 2005, Reed held the position of style director for seven years at the weekly publication, before taking up the role of fashion director at Harvey Nichols London flagship in September 2012, a role for which Reed was approached directly by the store. She departed from Harvey Nichols in October 2013 and in January 2014 joined luxury fashion e-tailer as creative director.

Moving to London in the mid-1980’s on completion of her degree in French and German from Trinity College Dublin, the Northern Irish native secured a position with infamous PR guru Lynne Franks, followed by brief roles with designers Jasper Conran and Rifat Ozbek. Starting her first newspaper role at The Independent, Reed worked her way up to fashion director quickly developing her editorial credentials.


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