Paulo Borges

Paulo Borges

Founder & Artistic Director, São Paulo Fashion Week

The founder of Brazil’s largest fashion weeks also plays a crucial role in supporting local designers like Lucas Nascimento.

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Brazil Catalysts

The founder of Brazil’s largest fashion weeks also plays a crucial role in supporting local designers like Lucas Nascimento.

Biography

An instrumental figure in the Brazilian fashion industry, Paulo Borgs is CEO of marketing and event production company Luminosidade and the founder of Sao Paulo Fashion week and Fashion Week Rio. Through Luminosidade, Borges maintains the official fashion week calendar in Brazil and orchestrates the production of the biannual fashion shows. Cited as the fifth largest fashion event within the global community, both SPFW and Fashion Week Rio have gained significant international coverage and have helped launch the careers of designers such Lucas Nascimento and Alexandre Herchcovitch. 

Paulo’s longstanding career in fashion began in the mid-1980’s working for publications such as Vogue Brazil and producing fashion shows for local designers. In 1994 Paulo began working on Phytoervas Fashion, a project that showcased big domestic labels alongside lesser-known brands through a series of cultural events. Inspired by the showcase, Borges founded Morumbi Fashion Brazil in 1996. Quickly recognised as an important industry event, Paulo maintained creative direction of the show through the founding of Luminosidade in 1999 and in 2001 the event was re-branded as Sao Paulo Fashion Week.

Career

  • São Paulo Fashion Week
    São Paulo Fashion Week

    Founder and Artistic Director 2001 - Present, São Paulo, Brazil

  • Morumbi Fashion
    Morumbi Fashion

    1997 - 2001

  • Phytoervas Fashion
    Phytoervas Fashion

    1994 - 1997

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