A leading fashion publicist and founder of the prominent PR Consulting agency, Pierre Rougier represents an elite list of luxury and lifestyle brands, with partner Sylvie Piquet Damesme. Headquartered in New York, the agency runs an office in Paris and in July 2013 opened a branch in Los Angeles headed by former Balenciaga publicist Laurence Goldberg.
A former student of political science in Bordeaux, Rougier moved to Paris in the late 1970’s, deferring his studies to work in public relations for Hermès, Yohji Yamamoto and Martin Margiela. Moving to New York in 1993, Pierre secured a role as communications director at Onward Kashiyama, a Japanese apparel brand that also represented Helmut Lang, Alexander McQueen and ICB.
Launching PR Consulting in 1997, Rougier’s first client was the then relatively unknown Narciso Rodriguez, followed by Balenciaga and a longstanding contract with P&G representing its Prestige Beauty Line. Along with high profile clients such as Christopher Kane, Raf Simons, Christian Dior, Louis Vuitton and Versace, PR Consulting also represents corporate clients such as Forever 21. Noted as having a keen eye for talented young labels, Rougier is noted for his support of several burgeoning labels and is credited as an instrumental figure in raising the profile of brands such as Proenza Schouler, L’Wren Scott and Hood By Air.