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Prada S.p.A

Driven by Miuccia Prada's artistic aesthetic and Patrizio Bertelli's commercial savvy, the brand has become a global powerhouse.

Vital statistics

  • 1913 Established
  • Public Type
  • 1,001 - 5,000 Number of employees
  • €3.3 billion (2012) Revenue
  • 250 Stores
  • Milan, Italy HQ

Company Snapshot

Company Snapshot

Prada S.p.A. is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes and watches.

The company was started in 1913 by Mario Prada and his brother Martino as a shop called Fratelli Prada in Milan, Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags.

Miuccia inherited the company in 1978. She released her first set of backpacks and totes in 1979. They were made out of a tough military spec black nylon that her grandfather had used as coverings for steamer trunks. Initial success was not instant, as they were hard to sell due to the lack of advertising and high-prices, but the lines would go on to become her first commercial hit.

A shoe line was also released in 1984. In 1985, Miuccia released the "classic Prada handbag" that became an overnight sensation. Although practical and sturdy, its sleek lines and craftsmanship exuded an offhand aura of luxury that has become the Prada signature.

In 1987, Miuccia and Bertelli married. Prada launched its women's ready-to-wear collection in 1989, and the designs came to be known for their dropped waistlines and narrow belts.

Prada became a premium status symbol in the 1990s. The logo for the label was not as obvious a design element as those on bags from other prominent luxury brands such as Louis Vuitton.

By 1993 Prada was awarded the Council of Fashion Designers of America award for accessories. Men's ready-to-wear collections were launched in the mid-1990s.

Source: Wikipedia

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