Raffaello Napoleone Domus Academy

Raffaello Napoleone

Chief Executive, Pitti Immagine Srl.

He has raised the visibility of one of the world’s most important fashion trade shows with initiatives like rotating guest designers.

Italy Executives 2013 2014

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Biography

CEO of Pitti Immagine Srl, a non-profit Italian organisation working to promote the fashion industry, Raffaello Napoleone oversees the bi-annual fashion trade fairs Pitti W and Pitti Uomo in Florence, as well as the ModaPrima fashion fair in Milan. Considered one of the most important trade fairs within the industry, Pitti plays an integral role in connecting designers and labels with global buyers and retailers. Each season, the organisation also invites young guest designers to show at the trade fair. Previous participants have included Kenzo, Maison Kitsune, Peter Pilotto and Damir Doma.

Prior to joining Pitti Immagine in 1989, Raffaello served as head of personnel at Salvatore Ferragamo and as general secretary at the Florence offices of Les Laboratoires Servie, a French owned pharmaceutical company. A graduate of the University of Rome with a degree in law, Raffaello has completed further studies in executive management and marketing at Stanford University. A prominent member within the Italian fashion community, the Italian executive has consulted for several fashion companies and in 2001 set up the Polimoda Consulting Company in collaboration with the Polimoda School of Fashion Design & Marketing.

Since his appointment to CEO of Pitti Immagine, the organisation has extended its operations to include several new trade fairs including the Fragranzie fair in 2004 for artisan perfumes and the Touch!, Neozone and CloudNine networks for women’s fashions.

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