Raphael le Masne de Chermont

Raphael le Masne de Chermont

Executive Chairman, Shanghai Tang

One of Richemont’s rising executives, he is tasked with growing China’s first luxury lifestyle brand.

France Executives

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Biography

Raphael de Masne de Chermont was made executive chairman of Shanghai Tang, China’s first homegrown luxury fashion brand, by Compagnie Financière Richemont, which invested in the business in 1998. Along with David Tang, founder of Shanghai Tang, de Chermont transformed the company from a quirky retailer based on tailoring to a fully-fledged Chinese lifestyle brand. The French media have given him the nickname "le mandarin de luxe."

The French businessman graduated from the Audencia Nantes School of Management in 1987 with a Masters in management. He then worked for some of the most prominent brands in the Richemont portfolio, like Cartier and Piaget, all over the world, in countries like Belgium and Hong Kong. He has never worked in his native France, contrary to what many of his fellow graduates move onto.

Le Masne de Chermont was instrumental in growing the brand’s target audience. When the retailer first rose to prominence, it was mainly popular with Western expatriates and wealthy travelers to Hong Kong. Now, however, China is its main customer, comprising 20 percent of all sales.

Career

  • Shanghai Tang
    Shanghai Tang

    Executive Chairman Shanghai, China

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