Scott Schuman, aka the Sartorialist, is an American blogger and photojournalist whose blog and work were integral to the rise of the street style phenomenon.
After leaving his position as director of men's fashion at his showroom to take care of his daughter in September 2005, he began carrying a digital camera around and photographing people he saw on the street whose style he found striking. Schuman began The Sartorialist with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life.
Schuman’s blog soon gained popularity with the fashion industry, building momentum, which would see the site enter the general public’s awareness. Schuman’s photos and blog came to the attention of Dirk Standen, editor of Style.com, who commissioned the photograph to take street style photographs of the fashion packs congregating at fashion weeks across the globe.
Schuman has been featured in GQ Magazine where he was given his own page, to shoot and edit, in every issue for over three years, as well as work appearing in Vogue Italia, Vogue Paris and Interview Magazine. Schuman has also been commissioned to work on advertisements for companies including Burberry, Gant by Michael Bastian, DKNY Jeans and Nespresso; the photographer himself appeared in a GAP campaign in 2008.
An anthology of his images was published in 2009 by Penguin and since then has sold over 100,000 copies. His work resides in the permanent collections of the Victoria & Albert Museum and the Tokyo Metropolitan Museum of Photography.
Schuman has been dating the prominent French street-style photographer and illustrator Garance Doré since 2008.