On 25 June 2013, Stuart Vevers was announced as the new executive creative director of American accessories brand Coach, an ailing brand no longer in its prime. The appointment could see one of the industry’s most promising talents to enter his prime in turning the mammoth brand around. The designer is well positioned to do so thanks to previous successes at Mulberry, where he created a number of must-have bags and his experience in re-establishing Spanish leather house Loewe, traditionally an accessories-heavy brand.
Vevers graduated from the University of Westminster in 1996. His first job was at Calvin Klein, followed swiftly by positions in the design teams of Bottega Veneta, Givenchy and Louis Vuitton where he worked with Marc Jacobs. The designer has also collaborated with Luella Bartley and Giles Deacon.
Vevers joined Mulberry as creative director in 2005 and was instrumental in the early stages of the company’s transformation from a sober leather goods brand into the design house responsible for many of the decade’s must-have bags. In recognition of his work, Vevers was awarded Accessory Designer of the Year at the 2006 British Fashion Design awards.
In July 2007 it was announced that Vevers had been appointed creative director of Loewe. The new appointment meant the designer would be based in Madrid, charged with the pushing Loewe out of LVMH’s second tier and into the spotlight. Pierre-Yves Roussel, chief executive officer of the fashion division at LVMH told WWD, "Stuart fits the profile perfectly of what we wanted. We have been making operational changes at the brand recently. Now we want to emphasize Loewe's strong point - leather goods - with someone who can make desirable handbags." Although Vevers made strong inroads at Loewe, and raised the profile of the brand, his time at the house was not as successful as his tenure at Mulberry.