Swarovski Premium Page

The family-owned crystal business, founded in 1895, has become a global force in categories like jewellery, interiors, and beauty.

Swarovski Premium Page

The family-owned crystal business, founded in 1895, has become a global force in categories like jewellery, interiors, and beauty.

Swarovski's live mosaic

Vital statistics

  • 1895 Established
  • Private Type
  • > 10,000 Number of employees
  • 170 Stores
  • Wattens, Austria HQ

Key people

  • Robert Buchbauer Executive Board Member
  • Daniel Cohen Executive Board Member
  • Markus Langes-Swarovski Executive Board Member
  • Mathias Margreiter Executive Board Member

Culture Q&A

Company Snapshot

Swarovski: Creative Innovation Engine

Swarovski: Creative Innovation Engine

WATTENS, Austria — Innovation has been at the heart of Swarovski since its founding in 1895. Daniel Swarovski, a bohemian émigré who settled in the Tyrolean region of Austria, was the first man to perfect the process of machine-cutting crystals.

Almost 120 years later, Swarovski remains a family firm with global headquarters and crystal production facilities in its hometown of Wattens, Austria. But the company’s successful entry into the direct-to-consumer market and expansion into product categories including beauty products, interiors, lighting and own-brand jewellery has driven strong growth. Swarovski now employs more than 25,000 people, turns over €2.38 billion ($3.28 billion) a year with
a global network of stores, servicing 170 countries.

Swarovski’s commitment to fostering creative talent, which the company views as imperative to finding novel and exciting applications for its core crystal product, has seen the company launch art initiatives, finance feature films and sponsor the CFDA Awards. Through its culture 
of constant innovation and its commitment to new talent, Swarovski continues to power global fashion and creativity.

Executive board member Nadja Swarovski explains why innovation is key to Swarovski’s past and future.

Read full Q&A...

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