Are Fashion Brands Underestimating the Importance of China E-Commerce?

Gap Store on Tmall | Source: Tmall

BEIJING, China — With its burgeoning middle class and status-conscious consumer culture, China remains the primary engine driving luxury market growth, even in a rapidly weakening global economy. But recent reports from China’s National Bureau of Statistics show that even China’s economy is experiencing what one Chinese cabinet member called a “sharp slowdown.” For fashion brands operating in China, this presents a distinct

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