BoF can exclusively reveal that shopable content startup 72Lux, which works with enterprise-level publishers like Condé Nast and Time Inc, is opening its platform to bloggers and startups.
Online innovators are building universal checkouts that let consumers buy products from multiple brands and retailers, all in one place.
NEW YORK, United States — Since the very birth of fashion magazines at the end of the 19th century, editorial content has been a powerful generator of consumer demand for fashion products. But the path between inspiration and transaction — between content and commerce — was fragmented and full of friction. Over the last decade, however, the interconnectedness of the web has rewired reality and given rise to new business models that