The Bottom Line | Is Graphite the Answer to F-Commerce Woes?

NastyGal.com | Source: socialcommercetoday.com

LONDON, United Kingdom — It wasn’t so long ago that many technology analysts made bold predictions on the potential of so-called ‘F-commerce,’ the practice of using Facebook as a direct sales channel. Some even speculated that transactions conducted on Facebook, the world’s most visited website, could threaten e-commerce giant Amazon. But, thus far, selling directly on Facebook has failed to take off. Indeed, in the

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