LONDON, United Kingdom —  In our next snippet from the E-Commerce Day talk at the 9 Festival for Fashion & Photography, we discuss the how online fashion retailers including Sarah Curran, CEO of my-wardrobe.com, José Neves, CEO of farfetch.com and Stephanie Phair, Director of theoutnet.com, are engaging with their fans through blogs, Twitter, Facebook and daily feedback updates to get to know their customers’ needs, wants and opinions.

Just today, Women’s Wear Daily posted a front-page article on how the fashion industry is coming to terms with social media, indicating that these tools have finally hit the radar screens of the industry at large. This is great news, possibly catalysed by the fact that marketing and advertising budgets have been slashed so fashion brands and retailers are looking for cost-effective (read: free) ways of getting the word out. Social media has hit the fashion mainstream, and from our discussion it was clear that our panelists are at the cutting edge.

How are you engaging in an online dialogue? Stephanie Phair said theOutnet.com is always listening, carefully monitoring feedback, blogs and posts about the brand new off-price site for Net-a-Porter, Sarah Curran has hired a full-time my-wardrobe.com resource to engage with bloggers and José Neves speaks of respecting bloggers and giving them the information they want about farfetch.com.

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LONDON, United Kingdom — London, of course, is widely known in the fashion world for its unbridled creativity and superb emerging fashion talent. But, increasingly, it could also be described as fashion’s Silicon Valley, with a growing number of innovative fashion ecommerce startups sprouting in the city, following in the footsteps of the ultimate luxury e-tailing pioneer, Net-a-Porter.com.

During my visit to Vienna for the 9 Festival for Fashion & Photography, I had the privilege of hosting a discussion amongst some of the newest fashion e-tailers on the London scene, bringing together Sarah Curran, CEO of my-wardrobe.com, José Neves, CEO of farfetch.com and Stephanie Phair, Director of theoutnet.com.

Thanks to our easy-to-use Flip Video Mino, we managed to capture some of the most poignant responses from our illustrious panel and are pleased to share them with you in the coming weeks. First up: How are your clients changing their shopping habits in the downturn?

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9 Festival for Fashion & Photography, by Jork Weisman

VIENNA, Austria — Every so often we are lucky to hear about wonderful initiatives to cultivate creativity and fashion outside the main fashion capitals. One such event is the 9 Festival for Fashion and Photography held this year between 28 May and 10 June in the Austrian capital, where the spirit of Helmut Lang still lives on and fashion remains a huge passion for the locals.

Each year, the fashion faithful from around Austria and other parts of Europe descend on Vienna to celebrate Austrian fashion designers, discuss emerging industry trends and topics, and otherwise immerse themselves in fashion for ten days when Vienna becomes the epicentre fashion world.

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