In a new series, Market GPS, BoF looks beyond the BRICs to the next tier of emerging market opportunities. First up, we examine Africa’s giant, Nigeria.
BoF distills recent fashion stories from the French media.
DENVER, United States — Adidas plans to start selling a full line of snowboard apparel and boots this fall. The question is whether the brand best known for its basketball, running and soccer gear can be accepted in the world of snowboarding.
HERZOGENAURACH, Germany — Adidas AG, the world’s second-largest sporting-goods maker, reported first-quarter profit that beat analysts’ estimates and said its gross margin widened to a record on higher prices and more sales from its own stores.
Guest contributor Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.