Why Are Sportswear Giants Nike and Adidas Embracing Fashion?

(L) Karlie Kloss modelling Pedro Lourenço for Nike, (R) Mary Katrantzou x Adidas | Source: Nike, Adidas

As Nike and Adidas announce new designer collaborations with Acronym’s Johanna F. Schneider and Junichi Abe’s Kolor, respectively, BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.

…Continue Reading