Adidas Launches Search for New CEO

Herbert Hainer, chief executive officer of Adidas | Source: Reuters

The board of German sportswear company Adidas has launched a formal search for a successor to long-serving Chief Executive Herbert Hainer, who has faced calls from some investors to step down after his contract was extended to 2017.

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Why Are Sportswear Giants Nike and Adidas Embracing Fashion?

(L) Karlie Kloss modelling Pedro Lourenço for Nike, (R) Mary Katrantzou x Adidas | Source: Nike, Adidas

As Nike and Adidas announce new designer collaborations with Acronym’s Johanna F. Schneider and Junichi Abe’s Kolor, respectively, BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.

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