BoF distills recent fashion stories from the French media.
DENVER, United States — Adidas plans to start selling a full line of snowboard apparel and boots this fall. The question is whether the brand best known for its basketball, running and soccer gear can be accepted in the world of snowboarding.
HERZOGENAURACH, Germany — Adidas AG, the world’s second-largest sporting-goods maker, reported first-quarter profit that beat analysts’ estimates and said its gross margin widened to a record on higher prices and more sales from its own stores.
Guest contributor Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.
HERZOGENAURACH, Germany — Adidas is to stick with its troubled Reebok business even though the German sportswear group had to make a 265 million euro ($344.5 million) write-down on the brand at the end of last year. Adidas, which bought Reebok in 2005 for $3.8 billion to try to close the gap with market leader Nike, last year had to cut its 2015 sales target for the brand by a third after two quarters of declining sales. But the