BERLIN, Germany — Adidas aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets.
FRANKFURT, Germany — When soccer teams battle for the World Cup in Brazil next year, another fight for global supremacy will be played out on the pitches — between Adidas and Nike.
FRANKFURT, Germany — Adidas AG, the world’s second-biggest maker of sporting goods, reported a drop in third-quarter profit as sales in western Europe and North America declined.
FRANKFURT, Germany — Adidas AG Chief Executive Officer Herbert Hainer expects a significant revenue increase next year, boosted by sales of national team shirts and official balls for the soccer World Cup in Brazil.
FRANKFURT, Germany — Adidas AG, the world’s second- largest maker of sporting goods, cut its 2013 earnings forecast because several currencies weakened against the euro.
Baroque Japan — owner of womenswear brands including Moussy, Sly, Rodeo Crowns, Shelter, Black and Rienda — has a new Chinese majority shareholder, which already owns some 25 percent of the Chinese footwear market and aims to create one of the biggest fashion retailers in Asia. JapanConsuming reports.
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
HONG KONG, China — China's home-grown sportswear industry is finally showing signs of recovery after nearly two years of massive oversupply, and industry watchers are betting that ANTA Sports Products Ltd will be first out of the blocks.
HERZOGENAURACH, Germany — Adidas AG cut its forecasts for 2013 because of “lackluster” sales in Europe and unfavorable currency impacts after reporting second-quarter profit that trailed analysts’ estimates.
PORTLAND, United States — Not long ago, Nike Inc. could simply open stores in China and wait for newly minted middle-class shoppers to show up. No longer. Though it has been in China for 30 years, the world’s largest sporting-goods maker is losing customers to Adidas AG’s more fashionable street wear and Hennes & Mauritz AB’s H&M cheap, hip clothing.
BoF distills recent fashion stories from the French media.
DENVER, United States — Adidas plans to start selling a full line of snowboard apparel and boots this fall. The question is whether the brand best known for its basketball, running and soccer gear can be accepted in the world of snowboarding.