Are fashion ads now made entirely for the Web rather than print?
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
As Vladimir Putin’s policies push Russia further away from the global community, new laws limiting foreign ownership of Russian media will force publications in the country to restructure. Should the fashion press be worried? In the first of a two-part series, BoF examines the country’s changing fashion media landscape.
To quote the man himself, it has been “a real flash life” for Swiss fashion photographer Hans Feurer. BoF speaks to the professed Nietzsche devotee, born adventurer and legendary master of light. The Creative Class is supported by CLIO Image, an awards show honouring creative excellence in fashion, beauty and retail.
At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.
After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.
Jennifer O’Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.
The Photoshopped images that appear in fashion and beauty advertising cause emotional and physical health issues in young women. It’s time these images are accompanied by clear disclosures, argue Camilla Olson and Samantha Jensen.
The Future of Public Relations and Social Media (Mashable) “In the past decade, the Internet has had a huge impact on how PR professionals function. As of late, social media is changing the face of PR, as well. We interviewed 14 PR pros on the future of public relations and how they see social media changing the industry.” Social network ad spending to exceed $2 billion in 2011 (Biz Report) “The amount of money