The Creative Class | Hans Feurer, Photographer

Hans Feurer | Photo: Max Vadukul

To quote the man himself, it has been “a real flash life” for Swiss fashion photographer Hans Feurer. BoF speaks to the professed Nietzsche devotee, born adventurer and legendary master of light. The Creative Class is supported by CLIO Image, an awards show honouring creative excellence in fashion, beauty and retail.

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Role Call | Jennifer O’Brien, Director of Strategic Planning

Jennifer O'Brien of Laird + Partners | Source: Courtesy

Jennifer O’Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.

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Op-Ed | Photoshopped Fashion Ads Should Be Labelled

(L) An outtake from the Lady Gaga photoshoot for Versace S/S 2014, leaked on fansite GagaDaily, and (R) the final campaign | Source: GagaDaily, Versace

The Photoshopped images that appear in fashion and beauty advertising cause emotional and physical health issues in young women. It’s time these images are accompanied by clear disclosures, argue Camilla Olson and Samantha Jensen.

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Future of PR, Social ad spend, Westfield profit, American Apparel subpoena, Valuing interactive magazines

Screenshot of PR Consulting Twitter Feed | Source: PR Consulting

The Future of Public Relations and Social Media (Mashable) “In the past decade, the Internet has had a huge impact on how PR professionals function. As of late, social media is changing the face of PR, as well. We interviewed 14 PR pros on the future of public relations and how they see social media changing the industry.” Social network ad spending to exceed $2 billion in 2011 (Biz Report) “The amount of money

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