From credit card companies to automakers, it seems everyone wants a piece of the fashion world to inject a little oomph into their brands. When does it work?
As the art world congregates in London for the Frieze art fair, fashion businesses stand to profit.
From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?
PARIS, France — Today, contributing photographer Sonny Vandevelde looks back at Paris Fashion Week with backstage images from the Chloé, Anthony Vaccarello, Lanvin, Dior, Dries Van Noten, Manish Arora, Alexander McQueen, Kenzo and Givenchy shows.
In the next instalment of Market GPS, BoF examines Kazakhstan, the undisputed goliath of Central Asia.
No longer confined to the fringes of fashion, the goth aesthetic is being mined by a wider spectrum of designers, observes Eugene Rabkin.
In a city where big shows can mean just that, BoF examines the rise of London Collections: Men and the business impact on the brands taking part.
With blockbuster mega-shows on the rise, BoF examines the impact on niche fashion exhibitions.