This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
BoF editor-in-chief Imran Amed recaps the week’s top developments in the business of fashion.
NEW YORK, United States — As New York Fashion Week kicks into gear, contributing photographer Sonny Vandevelde brings us backstage images from the Prabal Gurung, Alexander Wang, Tommy Hilfiger, Alexandre Hercovitch, Ostwald Helgason and Louise Goldin shows. Sonny Vandevelde is a contributing photographer at The Business of Fashion.
LONDON, United Kingdom — Neither the Savigny Luxury Index (“SLI”) nor the MSCI World Index (“MSCI”) saw much activity during the month of December, finishing up 0.5 and 1 percent, respectively. Big news US shoppers were rather subdued in their purchases over the holiday season, causing all the US components of our SLI to fall immediately after Christmas, and then gradually catching up. PPR unveiled its first China-focused
Balenciaga Taps Alexander Wang (IHT) “Alexander Wang on Monday became the first designer of Asian descent to enter the highest ranks of Parisian high fashion when he was named creative director of the storied house of Balenciaga.” Hugo Boss dresses in the fast lane (FT) “In the four years he has been in charge Mr Lahrs has reduced development times for collections, moved from two to four collections per year and
The Queen of Clean (WSJ) “Sander is one of the few who has managed to return to her namesake company—not just once, but twice. ‘The first time I left was difficult,’ Sander admits. ‘But it was even more sad the second time. I sold my shares and cut completely.’ In her new setup, as creative director, Sander is an employee of a publicly traded company: She doesn’t own any shares; she does not sit
Net-a-Porter CEO: It’s no secret we’re launching a major fashion magazine (Wired) “Online fashion retailer Net-a-Porter is planning to launch a printed magazine within the next 12 months, according to CEO Mark Sebba, speaking at the Business Leaders Network’s Making it Mobile event.” PPR, U.S. private equity firm talk on Redcats: sources (Reuters) “The Redcats mail order unit of French retail and
NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels
Kenneth Cole to take company private (FT) “Fashion designer Kenneth Cole is taking the publicly traded company that bears his name private in a deal that values it at $279m… Mr Cole drew on a number of sources to finance the deal, according to people familiar with the company.” Brooks Brothers eyes Indian market (FT) “Brooks Brothers has formed a joint venture with Reliance Brands Limited, a part of Reliance
NEW YORK, United States — What makes a successful fashion film? Is it a strong visual concept? Content that can be quickly parsed? A savvy distribution strategy? Humour? Provocation? A famous model or a catchy soundtrack? Creating compelling fashion videos has always been more art than science. But as we set about compiling our ranking of this season’s best films, we saw some interesting commonalities. While Cartier’s 3-minute CGI
All Aboard the LV Express (IHT) “The clock struck 10 a.m. Wednesday and in a puff of smoke a Louis Vuitton steam train, smartly painted, chugged onto the platform. Out stepped women with hats held high, their A-line camel coats layered over skirts and pants fit for travel.” Groups struggle to meet demand (FT) “If 2011 was the year of euphoria for the watch and jewellery industry, gathered this month for its annual
You Can See Spring Coming (NY Times) “Mr. Wang is a boy disguised as a designer — or maybe it’s the other way around — but whatever the case, he doesn’t want to grow up, and the clothes naturally follow that youthful spirit… Prabal Gurung’s show on Saturday had a pronounced erotic undercurrent that in its blunt use of violet, and the transparent hems of silk print dresses, owed something to the style last season of