This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
BoF editor-in-chief Imran Amed recaps the week’s top developments in the business of fashion.
NEW YORK, United States — As New York Fashion Week kicks into gear, contributing photographer Sonny Vandevelde brings us backstage images from the Prabal Gurung, Alexander Wang, Tommy Hilfiger, Alexandre Hercovitch, Ostwald Helgason and Louise Goldin shows. Sonny Vandevelde is a contributing photographer at The Business of Fashion.
LONDON, United Kingdom — Neither the Savigny Luxury Index (“SLI”) nor the MSCI World Index (“MSCI”) saw much activity during the month of December, finishing up 0.5 and 1 percent, respectively. Big news US shoppers were rather subdued in their purchases over the holiday season, causing all the US components of our SLI to fall immediately after Christmas, and then gradually catching up. PPR unveiled its first China-focused
Balenciaga Taps Alexander Wang (IHT) “Alexander Wang on Monday became the first designer of Asian descent to enter the highest ranks of Parisian high fashion when he was named creative director of the storied house of Balenciaga.” Hugo Boss dresses in the fast lane (FT) “In the four years he has been in charge Mr Lahrs has reduced development times for collections, moved from two to four collections per year and
The Queen of Clean (WSJ) “Sander is one of the few who has managed to return to her namesake company—not just once, but twice. ‘The first time I left was difficult,’ Sander admits. ‘But it was even more sad the second time. I sold my shares and cut completely.’ In her new setup, as creative director, Sander is an employee of a publicly traded company: She doesn’t own any shares; she does not sit
Net-a-Porter CEO: It’s no secret we’re launching a major fashion magazine (Wired) “Online fashion retailer Net-a-Porter is planning to launch a printed magazine within the next 12 months, according to CEO Mark Sebba, speaking at the Business Leaders Network’s Making it Mobile event.” PPR, U.S. private equity firm talk on Redcats: sources (Reuters) “The Redcats mail order unit of French retail and
NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels