Op-Ed | Alibaba’s Catch-22

A Gucci wallet of unverified origin listed on Taobao | Source: Taobao

Stuck in a ‘catch-22’ in its relationship with luxury brands, Chinese e-commerce juggernaut Alibaba should take a page from Google, maximising revenue in the short term, while buying critical time to build enduring relationships with Western brands, argue Brian Buchwald and Joshua Neckes.

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