Is the Met Ball Becoming Fashion’s Biggest PR Platform?

Beyonce Knowles makes her way up the Met Ball red carpet | Source: AP

NEW YORK, United States — Last night, and for the first time ever, red carpet arrivals at the Metropolitan Museum of Art’s annual Costume Institute Gala were live-streamed to the public on Vogue.com, Amazon.com and the museum’s own website, while viewers from across the globe were invited to participate via social media. As celebrities arrived at appointed times for their red-carpet rendez-vous, fashion watchers, bloggers and end

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Amazon ups the ante, Italian optimism, One man show, Eastern promises, Arizona Muse rules the runway

Amazon.com/fashion screen shot | Source: Amazon.com

Amazon.com Raises Fashion Ante (Apparel News) “Best known for selling books and electronics, as well as itsKindle e-reader, Amazon.com Inc. has placed its focus on becoming a bigger player in the fashion business. The Seattle-headquartered Fortune 500 company recently placed ad campaigns in glossy consumer magazines and hired seasoned fashion veterans as buyers for the apparel offerings sold in its Amazon Clothing

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