From credit card companies to automakers, it seems everyone wants a piece of the fashion world to inject a little oomph into their brands. When does it work?
AUSTIN, United States — Sometimes described as ‘spring break for geeks,’ the annual SXSW Interactive conference is a 5-day whirlwind of panels, presentations, parties, product launches, ‘hackathons’ and happy hours. This year’s conference was said to have attracted more than 25,000 attendees, ranging from tech entrepreneurs to agency executives, to this progressive Texan city with a budding start-up culture of its own, for what, at
Post-Recession, the Rich Are Different (WSJ) “Bentleys and Hermès bags are selling again. Yet the wealthiest Americans are emerging from the financial downturn as different consumers than they were… What’s showing up in the latest research is a broad-based caution—a sudden aversion to salespeople, a tepid response to ads focused on brand images, and a new interest in price-shopping.” Vente Privée Founder
PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures. Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of