The Creative Class | Andy Rogers, Brand Director

Andy Rogers | Source: Courtesy photo

Andy Rogers was convinced he was going to become a painter. Instead, a mix of gumption and luck led him to work for a series of luxury and fashion houses, whose identities he helped to define with his unerring creative vision. Here, the branding guru tells BoF how a camp Welsh farmer, Stella McCartney and the rise of the Internet paved the way to his current position as brand director of British sportswear legend Fred Perry.

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BoF Exclusive | Fashion Film Premiere: Elements by Jamie Morgan for REISS

LONDON, United Kingdom — Having recognised a missed opportunity online for both commerce and communication, REISS is not wasting any more time in getting on the digital train. The London-based fashion retailer is making big digital moves under the leadership of company founder David Reiss and brand director Andy Rogers. This evening in London, REISS will screen its new film Elements, directed by Jamie Morgan, to a select group of fashion industry insiders, before a full web launch in September, coinciding with the arrival of the Autumn/Winter 2010 collection. Last week, I had a sneak peek at the stunning film and can share an exclusive trailer with BoF readers today. (RSS and email subscribers, you can see the trailer here)…

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