My friends Anne de Kerckhove and Ed van de Logt make a fine case study for how London’s cosmopolitan business community can help to harness the city’s unparalleled creative energy while having positive social impact in the developing world.

Anne is a part Dutch, part French-Canadian entrepreneur who has made her mark in the world of digital gaming while also spearheading Irregular Art Beat, a ground-breaking initiative to identify and support high potential design talent. For his part, Ed has spent the better part of a decade scouring the globe for beautiful things made by craftspeople in some of the world’s most far-flung places.

Now, Anne and Ed are taking their trained eyes and setting their sights on the fashion industry. Anedoti is an online retail business which provides a platform for emerging and international designers to reach new consumers using the Internet.

Over the past year, their quest for unique, hand-crafted products has taken them on a veritable world tour.  To share the treasures from their search, Anne and Ed recently hosted a launch event for Anedoti in their stunning London home, and we got a sneak peek at some of the brands they believe in.

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