In a BoF Exclusive, Imran Amed sits down with Burberry chief executive Angela Ahrendts to discuss the company’s connected culture as the company launches its first fragrance since taking its beauty business in house earlier this year.
All He Touches Turns to Cashmere (NY Times) “Greg Chait, the designer of the Elder Statesman, is not someone you would expect to be named the class of 2012’s most likely to succeed. He is laid back in the way that comes from living in Southern California, where he works in a sunny studio in Culver City. His defining feature is a bushy black beard that could easily contain a pair of knitting needles. Ask him how he got his
Is Graphite the Answer to F-Commerce Woes? (The Bottom Line) “8th Bridge has launched a new social commerce product that turns the traditional F-commerce model on its head. Rather than bringing the cash register to the watercooler, the platform, called Graphite, puts the watercooler next to the cash register, bringing a Facebook-powered social layer to existing commerce channels.” Clouds on the Horizon? (Market Pulse)
Burberry’s Angela Ahrendts: High tech’s fashion model (Fortune) “Ahrendts has been boldly reinventing Burberry’s image and operations since she arrived at the British company six years ago. Her moves have paid off handsomely: Annual sales of some $3 billion are more than double 2007 levels, and the stock has returned nearly 300% since Ahrendts’ arrival.” Jones Group tries on new shoes
Burberry A/W 2011 Campaign | Source: Burberry LONDON, United Kingdom — Fourteen years ago, Burberry was all but put out to pasture, suffering from a dusty image and its logo being pasted on cake tins, doilies and aprons. Rose-Marie Bravo was put in the saddle and took Burberry for a ride down Chav lane to the gates of the luxury racecourse. Despite doing a great job in fixing Burberry over her nine-year tenure, setting the