If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Apple Inc. jumped to the top of the Chinese market by adapting the iPhone to local tastes. It’s using the same recipe with the Apple Watch.
Apple Inc. may soon sell as many timepieces as all of Switzerland, threatening the country’s four-century- old industry, the co-inventor of the Swatch predicted.
Apple Inc. has made every effort to convince the fashion world that the Apple Watch is the next chic accessory. But has it convinced the fashionistas that the Apple Watch belongs on their wrists? Not so far.
For Apple’s Watch to work, the company will need to harness an ecosystem of fashion and accessories designers as well as an ecosystem of app developers.
To conquer the marketplace, the watch will have to appeal not only as a gadget but as a fashion statement.
Apple’s rivals want to benefit from its magic, hoping that its long awaited new smartwatch will finally conjure demand for wearable technology that has so far generated more buzz about its potential than actual sales.