Finding Your M.O. | Part 9: Acquiring Customers

Moda Operandi Membership Request Screen | Source: Moda Operandi

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEOof Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 8, we examined the importance of managing investors. Today, we tackle customer acquisition. NEW YORK, United States — When our website went live, we all stood around a desk watching Lauren Santo Domingo, my co-founder

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Finding Your M.O. | Part 8: Managing Your Investors

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 7, we examined the complexities of serving global markets. Today, we tackle the topic of managing investors. NEW YORK, United States — Late one night, about a year after launching Moda Operandi (M’O), I received an

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Finding Your M.O. | Part 7: Going Global

World Map | Source-grindimwind.ch

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 6, we asked the question: how wise is conventional wisdom? Today, we look at the complexities of serving international markets. NEW YORK, United States — Today’s fashion industry is truly international, with

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Finding Your M.O. | Part 6: How Wise is Conventional Wisdom?

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. Last time, in Part 5, we examined how to choose the right investors. Today, we tackle the topic of whether to follow conventional wisdom. NEW YORK, United States — In business, we often hear about conventional wisdom. There can be great

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Finding Your M.O. | Part 5: How to Choose the Right Investors

Start-up Financing Cycle | Source: Wikipedia

Finding Your M.O. is an on-going series on The Business of Fashion penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. NEW YORK, United States — Last month, in Part 3 of this series, I wrote about the importance of putting together a good business plan to focus your company and drive the fundraising process. But just as critical as building a good plan

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Finding Your M.O. | Part 4: Making the Most of Mentorship

Marvin Traub | Photo: Mel Finkelstein

Finding Your M.O. is an on-going series by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 3, we broke down the critical elements of a business plan. Today, we tackle the topic of good mentorship. NEW YORK, United States — Earlier this month, my mentor, former boss and business partner, Marvin Traub, passed away at the age of 87. Marvin was a defining

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Finding Your M.O. | Part 3: The Business Plan is Your Roadmap

[caption id="attachment_34674" align="alignnone" width="500" caption="Source: themovementprogram.com"][/caption] Finding Your M.O. is an on-going series penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 2, we examined the need for speed. Today, we break-down the elements of a business plan. NEW YORK, United States — Early stage entrepreneurs often ask: is a business plan really that important or can you get away without one? The quick answer is: yes, it’s really that important, and, no, you cannot get away without one. If you’re looking to third parties to raise capital, they’re understandably going to want to see a plan for what you want to do and how their money is going to be spent, with some very…

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Finding Your M.O. | Part 2: The Need For Speed

Finding Your M.O. is an on-going series penned by Áslaug Magnúsdóttir, co-founder and CEO of Moda Operandi, on her experience at the helm of a fashion-technology start-up. In Part 1, we looked at the path from big idea to launch. Today, we tackle the topic of growth. NEW YORK, United States — When founding a company, one of the most important decisions you will make is how and when your company grows. Growing a young company is not

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Finding Your M.O. | Part 1: From Big Idea to Launch

On the heels of last week’s announcement that Moda Operandi has raised $36 million in new funding, we are pleased to launch a new BoF series, Finding Your M’O, penned by the company’s co-founder and CEO Áslaug Magnúsdóttir on her experience at the helm of a fashion technology start-up. NEW YORK, United States — In February 2011, I launched an online store — Moda Operandi — with my business partner, Lauren Santo Domingo. Moda

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