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8 October, 2007 | by Imran Amed, Editor

Breaking News: Alaïa in surprise deal with Richemont

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I heard rumours in Paris last week about a major luxury group taking a significant stake in Azzedine Alaïa’s business, after he bought his business back from Prada this summer. Today’s WWD confirms the mystery conglomerate as Richemont, a company known more for luxury watches and jewellery than high fashion.

Bodycon Azzedine Alaïa is the ultimate fashion insider brand, loved by legions of devoted fans of his signature 80′s body-con dresses that have come into fashion’s favour again of late. Alaïa’s intricate and complex garment construction and personal touch are vestiges of a different era in fashion, and for this he is respected by even the most jaded fashion types.

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