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Friday Column | Whither or Wither Luxury?
Prada S/S 2009 campaign photographed by Hedi Slimane, courtesy of Prada
LONDON, United Kingdom — At the Luxury Briefing Conference held in London last month, Claire Kent, former Morgan Stanley analyst and current luxury goods consultant, spelled out her thoughts for the future of luxury.
“Regardless of the credit crunch there was growing fatigue about luxury brands,” she said. “People want a redefinition of luxury. People don’t want to be buying the same brands as the people they have working for them.”
So, what are the key elements of the new luxury?
