Barbour and Belstaff: A Tale of Two British Heritage Brands

L: Belstaff campaign featuring David Beckham by Peter Lindbergh; R: Barbour International campaign by Julian Broad and Sean Cook

British heritage brands Barbour and Belstaff both aim to build upon their storied histories to acquire new customers and expand their presence on the global stage. But their expansion strategies couldn’t be more different.

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A profitable Posen, Boutique by Jaeger, Anya Hindmarch for Barbour, Saillard looks back, Primark overvalued?

Zac Posen and his designs | Source: Refinery 29

Mom, I’ll Make a Profit Soon (WSJ) “Mrs. Posen has been pressing for more attention to the commercial side—as opposed to the artistic side—of fashion. The company has added new lines, shed expenses and employees, and even moved some production from Italy to China to save money.” Jaeger targets younger shoppers (FT) “Boutique by Jaeger aims to compete with high street stores such as Whistles, Reiss and All

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