Erdem Autumn/Winter 2010 Digital Print Detail | Source: Style.com

Prints for the Cyberage (IHT)
“Printed matter has undergone a digital revolution, as the new millennium has witnessed a dramatic change in the way that a pattern is developed to follow the shape of the body and to overlay actual images with virtual versions.”

Takashimaya’s Net Slumps 34 percent (WSJ)
“Takashimaya Co. said.. that revenue and profit for the year ended Feb. 28 showed steep declines as consumer worries about income and employment hurt the Japanese department store operator’s sales.”

Jil Sander Launches New Line (Elle.com)
“Fashion house Jil Sander has announced that it will be launching a brand new, lower priced line… designed by Raf Simons after all – the line will be less expensive than its catwalk counterpart.”

From Paris to Patna:Net takes high-fashion to small town India (Economic Times)
“The sweeping spread of cyberspace has made it an ideal channel for coveted brands like Versace, Gucci and DKNY to reach out to the nooks and crannies of India, the country often touted as the next big retail destination.”

A fashion duo dresses up a wine label (FT)
“It was recently announced that Basso & Brooke, British designers known for their use of fabric decorated with pornographic prints, had been appointed ‘designers in residence’ to Turning Leaf, E&J Gallo’s traditional wine brand.”

No Editions, courtesy of No Editions

NEW YORK, United States —Back in March 2008, when Fast Company published a report on “The World’s Most Innovative Companies,” not one fashion or luxury brand (or their parent companies) made the list. This is unfortunate, not least because many of the world’s most successful fashion and luxury brands have a strong heritage of experimentation and innovation. (Louis Vuitton, for example, began by creating a lightweight, airtight trunk of a kind the world had never seen). Only a few months ago, this lack of innovation may have looked like a missed opportunity. But in 2009, it seems positively suicidal.

In today’s tough economy, many fashion brands face an existential choice: innovate radically and re-energise consumers with new thinking, new ideas and new products — or risk failure. Radical innovation means reinventing what fashion can be.  And nowhere is radical innovation needed more than in fashion’s approach to new digital technologies.

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