BoF Exclusive | Behind the Tweets: Learning from the Best of the Fashion Twitterati

BoF Exclusive | Intelligence

NEW YORK, United States — To tweet, or not to tweet. That has been the question on many fashion business minds over the past year. Not every brand needs a Twitter account, but if a brand does decide to stake out a presence on Twitter, they should do so with a clear plan in mind and a voice that is consistent with the brand, while also opening up a new point of view. Most of all, Twitter should be a tool for engagement with a

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Olivier Zahm gets personal, Crowdsourcing gains steam, Brand master Arnault, Adidas guidance, Window warriors

| Daily Digest

Olivier Zahm Self-Portrait | Source: purple DIARY

For Fashion’s Bad Boy, No Secrets (NY Times) “[With Purple] and often salacious photographic blog, purple-diary.com, Mr. Zahm, a former art critic, has become a demi-celebrity in the fashion world. He likens himself to Andy Warhol, who managed a similar feat with Interview.” Discount luxury e-tailer BrandAlley to launch a crowdsourced platform (Independent) “Discount luxury e-tailer BrandAlley is launching a new

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Primark on top, Bergdorf’s integrated approach, Last Call at Neiman Marcus, Coach profits up, Sewing futures

| Daily Digest

Primark Oxford Street | Source: London Unlike

Primark is the best summer seller (Independent) “Love it or loathe it, you can’t avoid it – at least not anymore. As we report… Primark became Britain’s biggest clothes retailer by sales volumes over the summer. That is a position that has traditionally been occupied by Marks and Spencer.” How Bergdorf Goodman understands the new luxury purchase funnel (Luxury Daily) “Upscale department store

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Fashion looks forward, Barney’s credit rating slashed, Bergdorf goes Bottega, Trovata set for trial

| Daily Digest

Shirts in question: Forever 21 above, and Trovata below

Fashion Forward (Portfolio) “Moving ahead in the current economy will require fashion companies to be as flexible and innovative as they’ve claimed to be all along.” S&P cuts Barney’s credit rating, warns on liquidity (Reuters) Standard & Poor’s on Monday cut its ratings on Barney’s New York Inc to a deeply distressed level and warned that vendors may tighten terms or limit shipments to

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Fashion arbitrage: The US Dollar conundrum

| New York

In economics, arbitrage is the practice of taking advantage of a price differential between two or more markets by buying something for a lower price in one market and selling it for a higher price in another market, preferably instantaneously, to avoid the risk that price gap will close. With the plummeting US dollar, many European brands have decided to take a hit on margins instead of lifting prices to reflect the current exchange rate. They want to stay competitive with their American counterparts and don't want to turn off American consumers with astronomical prices.  But the resulting lower US prices have led to an opportunity for some seriously lucrative fashion arbitrage. For example, a New York Times article published…

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