Class Action: The Fashion Brands Training Tomorrow’s Artisans

Brunello Cucinelli cashmere artisans | Source: Studio di Sante Castignani

Struggling to recruit skilled craftsmen, fashion companies have moved to tackle the deficit, launching new schools to train the next generation. BoF brings you a look at how these brands are preserving their craft, courtesy of Wallpaper* magazine.

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From Pitti to Paris, Men are the New Women

White stripes at Prada Spring/Summer 2013 | Photo: Giorgio Constantine/Bontonis

PARIS, France — “Men are the new women,” or so went the refrain of the fashion pack who have travelled from London to Florence to Milan to Paris over the last three weeks, taking in the menswear collections for Spring/Summer 2013. Indeed, according to a recent report by Bain & Company, a consulting firm, the luxury menswear market is growing at almost 14 percent per year, outpacing growth in womenswear by almost double. And, as

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Why Relaunch Old Fashion Houses?

Moynat’s Paris Flagship | Source: chaussure-de-luxe.com

PARIS, France — “Would you like me to tell you about the brand’s heritage?” a velvet-gloved salesman in a bespoke suit asks every visitor who crosses the threshold of the Moynat leather goods store which opened a few months ago on rue Saint Honoré, a step away from the trendy Hotel Costes. An affirmative answer prompts a long and winding story that starts with the inception of the brand in 1849, accompanied by a book of pictures

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