Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?
Vintage labels find a new life (FT) “‘The original Biba [is] very iconic… It changed the face of fashion and people loved it – it was affordable, easy and sexy. The new Biba has been the most successful launch in the House of Fraser’s history – it’s done way, way better than we’d expected.’” Jimmy Choo to launch men’s shoe collection (Telegraph) “Launching for the autumn/winter 2011 season,
Conde Nast Shutters Portfolio. Why It Failed (Businessweek) “Conde Nast Portfolio, the very big and glossy bet on a monthly business magazine made by the very big and glossy magazine company touted in its title, was shuttered today.” Biba’s Queen is back in London (Telegraph) “Biba’s creator, Barbara Hulanicki, is back in London with a new range for Topshop.” Ethical fashion design competition