Tom Ford video, Hermès-LVMH saga, Branded content, Rei’s inspiration, Tomas Maier says ‘Just have less’

| Daily Digest

Tom Ford's Private Spring '11 Show (Grazia Daily) "If there’s one man who knows how to tantalize an audience, it’s Mr Tom Ford. Because, as a New Year gift, the designer has bestowed upon us super-glossy footage of his highly-secretive, high-security showcase four months after it took place." Regulator to weigh Hermès buyout waiver (Reuters) "France's stock market regulator will examine Hermès request for a waiver on buying out minority shareholders on Thursday as the luxury goods maker tries to fend off a takeover from rival LVMH, according to a person familiar with the matter." 7 Stellar Examples of Branded Content from the Fashion Industry (Mashable) "From online blogzines to Tumblr-powered micro sites, branded content is quickly  becoming a cost…

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Daily Digest | Phoebe Philo’s third act, Bottega Veneta grows up, Liberty to sell freehold, Vogue’s new app, Milan’s directions

| Daily Digest

Phoebe Philo by Solve Sundsbo | Source: NY Times

Phoebe Philo’s Third Act (T Magazine) “A designer’s debut at a new label is always exciting, especially if it is backed by a luxury colossus, as Céline is by LVMH. But this particular designer is the fashion superstar who made Chloé one of the hottest labels of the early 2000s.” Bottega Veneta Grows Up (WSJ) “As Bottega pursues its strategy to grow from a niche player into a global brand, it has been conducting a

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Westfield one year later, Boutiques shutter, Rents rise, Bottega’s bounty, Anthropologie makes European debut

| Daily Digest

Westfield Mall in White City | Source: Architecture Revived

How Westfield won us over (Independent) “When the Australian property giant, the Westfield Group, opened its shining, £1.7bn retail cathedral in Shepherd’s Bush, West London, on 30 October 2008, its timing could not have been worse…One year later and the mood music from a number of the centre’s retailers appears more positive.” Boutiques close as recession reshapes high street (The Times)

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Bottega’s cruise, Returns rise, LVMH strong in China, Macy’s loss

| Daily Digest

Bottega Veneta Invests in Cruise (WSJ) In a difficult time for luxury retailers, Bottega Veneta is launching a glitzy marketing campaign. Returns on the Rise–Retailers Are Rolling Out More Flexible Return Policies (WSJ) According to the Wall Street Journal, "Retailers are expected to see the value of merchandise returned in 2008 increase a whopping 23%." LVMH Stresses China Growth (WWD) LVMH "issued a statement saying its business in China remained strong." Macy's Posts $44M Loss in Q3 (DNR) In its Q3 ending in the 4th quarter, Macy's posted a $44M loss. Bottega Veneta's Cruise campaign, photo courtesy of Bottega Veneta.

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Breaking News | Gucci sales growth disappoints

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News flashes have been coming in today from investment analysts covering PPR, which reported its 1Q08 results earlier today. The news is not good for the Gucci brand, but Bottega Veneta has managed to beat market expectations, even in this downbeat economic environment. Gucci sales only increased by 2.4% to €513m, versus market expectations in the neighbourhood of 7% growth. As a result, some analysts are considering posting downgrades to their ratings on the PPR stock. Given it's self-stated positioning as an 'Aspirational luxury' brand, it may not seem surprising that Gucci would be one of the first brands to show signs of the economic slowdown. But that's not the whole story. Interestingly, the slowdown in sales growth is not…

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