Online Fashion Retailers Tap Offline Opportunities

LONDON, United Kingdom — Over the course of the last decade, traditional brick-and-mortar retailers, from Neiman Marcus to Macy’s, have seized the digital opportunity and built impressive online businesses, with web sales of apparel and accessories currently growing faster than any other e-commerce product category and expected to reach $40.9 billion in 2012, up from $34.16 billion in 2011, in the US alone, according to eMarketer.

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