Rebranding Jane, Lessons from Polet, LVMH plans for La Samaritaine, Richemont profit soars, The Twitter trap

Jane Pratt | Source: Crain's

Jane Pratt, Unbound and Ready for the Web (NY Times) “With verticals on fashion; beauty; sports; entertainment; DIY; technology; New Agey; and Sex, Sex, Sex and Love, xoJane.com is the latest chapter in the Jane Pratt story, a saga that began almost 25 years ago… For now, Ms. Pratt is engaged in what is the struggle for celebrity editors (see: Brown, Tina): how to reinvent or reconfigure her personal brand for the

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