RIO DE JANEIRO, Brazil — Sao Paulo-based Alpargatas SA, the maker of the Havaianas brand, joins companies including Nike Inc. and Fiat SpA that are forgoing FIFA sponsorships to focus on clever ads to generate World Cup buzz.
Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.
This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.
As global fast fashion giants arrive in Brazil, the market heats up. BoF reports.
SAO PAULO, Brazil — Mall operator Iguatemi Empresa de Shopping Centers SA is expanding at its fastest pace since going public in 2007, betting that luxury shoppers will be more resistant to a souring economy.
Why Peter Dundas is Pucci’s prince of prints (The National) “The last thing you expect Peter Dundas to be is the fashion guy. From his sheer physical presence, he’s a car man maybe, a surfer or a quarterback – the sort of guy who rides a motorbike that roars like a chainsaw. What he is, is in fact “the prince of prints” – the creative director of Pucci, the Italian luxury label.” How
From Pitti to Paris, Men are the New Women (Intelligence) “Men are the new women,” or so went the refrain of the fashion pack who have travelled from London to Florence to Milan to Paris over the last three weeks, taking in the menswear collections for Spring/Summer 2013. Forget the Beach, Mall Culture Rises in Brazil (Global Briefing) “In emerging markets like India and China, luxury shopping malls have often struggled to
LONDON, United Kingdom — The Savigny Luxury Index (“SLI”) fell 4.2 percent in June, relative to an uplift of 4.0 percent in the benchmark MSCI World Index (“MSCI”). Worrying news out of China, the continued drama of the European debt crisis and downward revisions in growth estimates for 2012 caused the sector to go out of favour. Big news The month started off with a bang: China announced a slowdown in its factory output for the
Counterfeit Gap joins the counterfeit Gucci (LA Times) “The economy is one reason for the trend. ‘The recession has more people trading down,’ said Susan Scafidi, academic director of the Fashion Law Institute at Fordham University’s law school. ‘Even lower-priced brands feel like a stretch in this economy, and people are more likely to trade down to counterfeits.’ There are several other factors
Exactly How Hot Is Brazil? (IHT) “Compared with the other so-called BRIC countries — Russia, with historic department stores rising from gray streets; India, with its chaotic New Delhi markets; or China with its sprawling, often empty, shopping malls — São Paulo seems like a hive of glamorous commerce… Compared with China, Brazil has had far less attention from the big brands, although their stores are present in São