Global Gatekeepers

Top L-R: Monica Mendes, Miroslava Duma, Omoyemi Akerele, Melvin Chua, Susan Sabet, Bandana Tewari | Illustrations by Clym Evernden

The gilded key to the world’s most dynamic emerging economies is a combination of on-the-ground intelligence and loyal contacts. Six in-demand emissaries in global fashion sat down with BoF to share a few home truths about the markets on their doorstep.

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Tapping Brazil’s Next Tier

Museu Oscar Niemeyer in Curitiba, capital of Paraná state | Source: Flickr

Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.

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A New Brazilianness Amidst Post-Boom Economy

Looks from Paula Raia, Colcci, and Lenny Niemeyer | Source: São Paulo Fashion Week

This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.

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Carlos Jereissati, the Man Who Brought Luxury to Brazil

Carlos Jereissati Filho | Photo: Fernando Pinheiro for BoF

According to the International Monetary Fund, Brazil is set to clock in as the world’s sixth largest economy in 2013. BoF meets shopping mall magnate Carlos Jereissati, a member of the recently launched BoF 500, who is helping international luxury brands tap the opportunity.

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