Despite its sputtering economy, Brazil continues to be a prized target market for international fashion brands
The gilded key to the world’s most dynamic emerging economies is a combination of on-the-ground intelligence and loyal contacts. Six in-demand emissaries in global fashion sat down with BoF to share a few home truths about the markets on their doorstep.
Fast-fashion purveyor Forever 21 and makeup retailer Sephora are helping drive expansion plans at Iguatemi Empresa de Shopping Centers SA, the Brazilian mall company with the best sales over the past year.
Alibaba Group Holding Ltd., China’s largest e-commerce company, is emerging in Brazil as a challenger to entrenched foreign rivals EBay Inc. and Amazon.com Inc. as consumers seek cheap imports.
SAO PAULO, Brazil — Buscape Company, Brazil’s largest e- commerce comparison website, is taking its online offering to brick and mortar stores as it seeks a piece of the larger retail market.
RIO DE JANEIRO, Brazil — Sao Paulo-based Alpargatas SA, the maker of the Havaianas brand, joins companies including Nike Inc. and Fiat SpA that are forgoing FIFA sponsorships to focus on clever ads to generate World Cup buzz.
Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.
This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.
As global fast fashion giants arrive in Brazil, the market heats up. BoF reports.
SAO PAULO, Brazil — Mall operator Iguatemi Empresa de Shopping Centers SA is expanding at its fastest pace since going public in 2007, betting that luxury shoppers will be more resistant to a souring economy.
Why Peter Dundas is Pucci’s prince of prints (The National) “The last thing you expect Peter Dundas to be is the fashion guy. From his sheer physical presence, he’s a car man maybe, a surfer or a quarterback – the sort of guy who rides a motorbike that roars like a chainsaw. What he is, is in fact “the prince of prints” – the creative director of Pucci, the Italian luxury label.” How