Tapping Brazil’s Next Tier

Museu Oscar Niemeyer in Curitiba, capital of Paraná state | Source: Flickr

Latin America’s powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil’s potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.

…Continue Reading

A New Brazilianness Amidst Post-Boom Economy

Looks from Paula Raia, Colcci, and Lenny Niemeyer | Source: São Paulo Fashion Week

This season, the runways of São Paulo and Rio de Janeiro were alive with newfound optimism and Brazilianness. But the underlying economic situation presents a starker reality for Brazil’s domestic fashion industry.

…Continue Reading

Carlos Jereissati, the Man Who Brought Luxury to Brazil

Carlos Jereissati Filho | Photo: Fernando Pinheiro for BoF

According to the International Monetary Fund, Brazil is set to clock in as the world’s sixth largest economy in 2013. BoF meets shopping mall magnate Carlos Jereissati, a member of the recently launched BoF 500, who is helping international luxury brands tap the opportunity.

…Continue Reading

Prince of prints, Brazil fashion rising, Embracing Africa, 3D photo booth, Emblematic Vuitton

Peter Dundas | Source: Nano Press

Why Peter Dundas is Pucci’s prince of prints (The National) “The last thing you expect Peter Dundas to be is the fashion guy. From his sheer physical presence, he’s a car man maybe, a surfer or a quarterback – the sort of guy who rides a motorbike that roars like a chainsaw. What he is, is in fact “the prince of prints” – the creative director of Pucci, the Italian luxury label.” How

…Continue Reading

Week in Review | Men are the New Women, Mall Culture Rises in Brazil, Worry in China, Drama in Europe

Week in Review July 2-6

From Pitti to Paris, Men are the New Women (Intelligence) “Men are the new women,” or so went the refrain of the fashion pack who have travelled from London to Florence to Milan to Paris over the last three weeks, taking in the menswear collections for Spring/Summer 2013. Forget the Beach, Mall Culture Rises in Brazil (Global Briefing) “In emerging markets like India and China, luxury shopping malls have often struggled to

…Continue Reading

Market Pulse | Worry in China, Drama in Europe Weigh on Luxury Sector

Savigny Luxury Index June 2012 | Source: Savigny Partners

LONDON, United Kingdom —  The Savigny Luxury Index (“SLI”) fell 4.2 percent in June, relative to an uplift of 4.0 percent in the benchmark MSCI World Index (“MSCI”).  Worrying news out of China, the continued drama of the European debt crisis and downward revisions in growth estimates for 2012 caused the sector to go out of favour. Big news The month started off with a bang: China announced a slowdown in its factory output for the

…Continue Reading

Low rent counterfeits, Brazil’s dichotomy, Cucinelli IPO, Power publicists, Prabal’s faraway past

New Order Autumn/Winter 2012 | Source: Retro and Rich

Counterfeit Gap joins the counterfeit Gucci (LA Times) “The economy is one reason for the trend. ‘The recession has more people trading down,’ said Susan Scafidi, academic director of the Fashion Law Institute at Fordham University’s law school. ‘Even lower-priced brands feel like a stretch in this economy, and people are more likely to trade down to counterfeits.’ There are several other factors

…Continue Reading

Brazil heats up, Condé Nast’s big guns, After the Brioni deal, Sustainable fashion, Still super at 80

David Remnick, Graydon Carter and Anna Wintour | Source: Ad Age

Exactly How Hot Is Brazil? (IHT) “Compared with the other so-called BRIC countries — Russia, with historic department stores rising from gray streets; India, with its chaotic New Delhi markets; or China with its sprawling, often empty, shopping malls — São Paulo seems like a hive of glamorous commerce… Compared with China, Brazil has had far less attention from the big brands, although their stores are present in São

…Continue Reading