BoF Daily Digest| PPR eyes Brioni, Proenza Schouler’s new deal, Forever 21 arrives in London, Beckham at H&M, Behind Swarovski

| Daily Digest

Proenza Schouler Autumn Winter 2011 | Source: Dizoninc

PPR eyes Brioni (Reuters) “French luxury goods and retail group PPR is considering buying family-owned Italian tailor Brioni for about 350 million euros ($508.4 million)… The deal, if it goes ahead, would allow PPR to make further progress on its pledge to get out of retail and make luxury and sports brands its central focus.” A Proenza Schouler Deal Is Near (On the Runway) “A European private-equity firm is expected to

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Futuristic fashion shows, The Brioni woman, Digital Vuitton, Paris’ dilemma, Roitfeld talks Vogue

| Daily Digest

Is a Runway Show Really Necessary? (IHT) "In [the film's] bravura, its beauty and its possibility of going viral to hundreds of million of people... this grand slam in the virtual world poses a question that is increasingly being asked by both designers and executives: Is a fashion show really necessary?" Imagining the Brioni Woman (WSJ) "Mr. Dell'Acqua's task is to inject his romantic, feminine-but-not-frilly aesthetic into a label whose womenswear has in the past seemed severe... The designer is taking a surprising approach for a brand associated with chairmen of the board." Louis Vuitton ramps up social media, mobile engagement efforts (Luxury Daily) "Luxury icon Louis Vuitton is accelerating efforts to engage its legion of fans through social media…

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Guess’ European push, Shoes on the rise, India in refocus, Debenhams acquires Magasin, Brioni and the RCA

| Daily Digest

Guess? Autumn/Winter 09 | Source: Guess?

Guess Sets Its Sights on Europe (Business Week) “The iconic maker of fashion jeans and other apparel is expanding fast in Europe with a new retail push and tighter control of its brand.” A Not-So-Guilty Pleasure (NY Times) “For months now, consumers have been hunkering down in an economic storm, buying only what they need to survive, like groceries, diapers, medicine — and shoes.” Luxury brands are back to

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Brioni adapts to crisis, Escada shares plummet, July clothing sales, Luxury in Singapore

| Daily Digest

A teacher explains the art of tailoring to a student at the Brioni tailoring school in Italy

Brioni, Suitmaker to Presidents, Adapts to Crisis (New York Times) “The fashion house Brioni is best known for dressing James Bond in black tie and creating hand-sewn custom suits that start out at $4,000 and run as high as $47,000. But this fall it is adding something a lot more humble to its lineup: a T-shirt.” Escada Plummets as Bankruptcy Looms on Last Day of Bond Exchange (Bloomberg) “Escada AG dropped 26

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Designers’ reaction in Paris, Luxe prices, Barneys’ Socol replaced

| Daily Digest

Raf Simon a/w '09-'10, photo courtesy of the New York Times.

Fashion: How Do You Sell in Paris? With Romance (The New York Times) In Paris, “unless the economic crisis worsens, designers are not likely to react in a meaningful way. That’s because men’s fashion has enjoyed an incredible run among young consumers in the last decade, with some of the strongest interest directed to tailoring.” The $43,000 Recession Suit (WSJ) With many retailers staying conservative amid the

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