London Fashion Week Kicks Off With Digital Drive

London Fashion Week at Somerset House | Source: Tumblr

LONDON, United Kingdom — The fashion universe has always been a bit of a self-contained bubble to outsiders. Those too-tall models in acres of silk? Those outlandish shoes you can't walk in? The dresses that cost as much as a small car? Nice to look at, but hardly a part of most people's lives. The organizers of London Fashion Week, which kicked off Friday, are hoping to change that perception.

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Digital dynamo for BFC, Sandro bidders, High Street fashion week, Footwear boom, Vogue Festival

Natalie Massenet | Source: AnOther

British Fashion Gets a Web Dynamo (IHT) “This month Natalie Massenet, the founder of Net-a-Porter and Internet guru to the fashion world, will throw her might behind London Fashion Week. As the newly appointed chairman of the British Fashion Council, she will use her power to promote designers not in their traditional role as funky and cool, but as major players in a global arena.” Carlyle, KKR among Maje, Sandro

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Best of British, H&M’s sales hit, Rethinking luxury, Made in America, Being Sarah Mower

Sir Paul Smith by Rankin | Source: Hunger TV

Paul Smith: still the best of British (Telegraph) “‘Quirky and cool’ work well to encapsulate his output, from his first boutique in Nottingham in 1970 selling standard shirts with colourful stitching around the buttonholes, to a business empire that today stretches to 75 countries, with a turnover of £400 million.” H&M August sales hit by warm weather (Reuters) “World no.2 fashion retailer Hennes

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