Bryanboy | Illustration: Moises Quesada

Blogging from Manila to Milan (WSJ)
“Bryan Grey-Yambao, a 24-year-old Filipino based in Manila, began blogging from his parents’ home in Manila in 2004. He is one of the biggest names among a new, increasingly influential crop of fashion bloggers — with their own commercial contracts, front-row seats at fashion shows and multipage spreads in magazines.”

In Eco-Jeans, the Green Becomes Harder to Spot (New York Times)
“Two years ago, when going green was red-hot in the fashion industry, there were plenty of organic jeans to choose from. Today, none of the brands do. Which raises the question: Where has all the organic denim gone?”

Jiang Qiong Er, Shang Xia’s CEO & artistic director (Luxury Society)
“Beyond the industry’s collective marvel at the foresight of the firm to bolster its export of Hermès goods into China by inventing a domestic Chinese luxury brand to boot, there is much more that the Shang Xia brand is destined to achieve besides just filling the Hermès coffers. Shang Xia’s visionary co-founder, Jiang Qiong Er, explains why.”

Forecast 2011: Menswear’s e-commerce success story (Monocle)
“With sales having increased by 11.4 per cent over the first two weeks of November 2010 alone, e-commerce is one of the fastest growing sectors in retail. And, this year it’s the men’s market that will see the greatest change.”

eBay Takes a Page From the Glossies (New York Times)
“[Andrea] Linett began a new job this week as the creative director of eBay Fashion. One of her responsibilities is to enliven the experience of online shopping at a site that often feels more like a digital flea market.”

LONDON, United Kingdom —Today, the BoF team is busy preparing for our first FASHION PIONEERS interview with Jefferson Hack, Editorial Director of Dazed Group, to be held this Thursday at London’s Sanderson Hotel. Tickets for the event are completely sold out and a mix of BoF readers and friends from London’s fashion community will be joining us.

But, we want as many people as possible to participate in the interview. So, we are delighted to announce that in addition to a livestream on BoF, our friends from across the fashion and luxury blogosphere have graciously agreed to help us bring FASHION PIONEERS to the world. The event will be live streamed on the following sites:

United States: Refinery29 | Tavi Gevinson | Fashionista.com | JC Report

United Kingdom: Style Bubble | Fashion156

France: A Shaded View on Fashion | Luxury Society

Philippines: Bryanboy

Germany: Les Mads

We invite you all to tune in. And while you are watching, please send questions for Jefferson Hack to our Twitter account @_BoF_ using the hashtag #pioneers.

The livestream begins at 2pm New York | 7pm London | 8pm Paris and Berlin | 2am Manila (that’s for you, Bryanboy!)

Fashion Pioneers is presented in collaboration with Morgans Hotel Group and will be filmed by Pundersons Gardens

Marco Santaniello T-Skirt | Source: Marco Santaniello

MILAN, Italy — And now for a fun BoF Spotlight post to end your week. We couldn’t resist a bit of colour to spice up the Spring that is finally blossoming.

Marco Santaniello‘s pop art portraits of fashion models, editors and the ubiquitous bloggerati caught our attention when we stumbled across his Facebook page a couple of months back. Since then, he has continued to churn out images of the industry’s legends and new stars, with alarming regularity.

So where did all of his colourful inspiration come from?

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Tavi Gevinson | Source: Style Rookie

NEW YORK, United States — Ever since the dynamic and erudite young fashion blogger Tavi appeared at the runway shows in New York this past September, the fashion industry has partaken in a veritable social media orgy. Article after article rightfully declared the 13 year-old blogger and her talented fashion blogger brothers and sisters — BryanBoy, Susie Bubble and others — the new fashion stars.

During New York Fashion Week in September, The New York Times Technology section exclaimed: “Young bloggers Have Ear of Fashion Heavyweights.” Then, Women’s Wear Daily declared: “Everyone’s doing it: Brands take on Social Media,” and followed with  “Bricks Versus Clicks: Front Row at D&G,” ranking the front row presence of bloggers at D&G in Milan as a “Defining Moment” of the Spring/Summer 2010 collections.

But it didn’t there. The Independent in London showcased the “New Kids on the Blog,” Metro News in Toronto said “Style bloggers bring fashion to the masses,” the Irish Independent said fashion blogs are “Writing with Style,” the Financial Times revealed that “Style bloggers take centre stage” and the International Herald Tribune chimed in, saying that we are moving “From Couture — to Conversation.”

And while nothing delights us more than to see bloggers finally getting the attention and respect they deserve, the time has come for a bit of a social media reality check.

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Christian Louboutin Laceups, courtesy of Jak and Jil

NEW YORK, United States — In seasons past, industry-watchers have spoken of the growing presence of bloggers at the New York shows, but this is the first season where bloggers have come to New York from all over the world, gaining backstage access, front-row seats and even juicy scoops, in a full-on, international blogger invasion. Bryanboy is here from Manila. Susie Bubble is here from London. And Julia and Jessie from Les Mads are here from Germany.

What’s more, at many of the shows, bloggers and web editors have been seated together, allowing for some spontaneous exchange and an opportunity to meet the faces behind some of the finest fashion websites around. Already I have met the super-smart Tommye Fitzpatrick of Fashionologie, the stylish Christene Barberich of Refinery29 and streetstyle maven Phil Oh of Streetpeeper.

But most of all, I was delighted to meet Tommy Ton, the man behind Jak and Jil, which recently won the public vote for the best fashion blog in the Dazed Digital RAW Blog awards. If there was one blog to which BoF was happy to lose, it was to Jak and Jil’s genius photography, editing and fashion moments, as captured by this humble, soft-spoken young man.

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