In the face of fierce competition and heavy cost structures, some brands are rethinking the logic of their diffusion lines.
Fashion retailers are using data to deliver individualised customer experiences, from personal homepages to targeted in-store promotions.
For fashion brands, watches have emerged as a key vector of growth, often powered by licensing deals with Fossil Group, a watchmaking behemoth that designs, manufactures, distributes and markets million of watches per year.
Burberry Group Plc said it sees a tougher climate for luxury goods after currency fluctuations led the U.K. maker of $1,600 trench coats to report a drop in first-half earnings and demand softened in Asia.
Burberry Group Plc, the U.K. maker of $995 trench coats, reported first-half sales sales that met analysts’ estimates as online marketing initiatives helped cushion slowing Chinese and Russian demand.
Getting the right fashion products to the right sales channels can be a highly complex process. In the final instalment of a three-part series supported by Lectra, The Business of Fashion traces the path of a product from factory to store, uncovering how technology and data are playing an increasingly important role in helping companies synchronise their supply chains.
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas.
The Savigny Luxury Index fell sharply over the month, losing 4.2 percent versus a flat MSCI World Index, as the industry suffers from a general slowdown and a red alert situation in Hong Kong.
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Today’s launch of My Burberry, the British fashion brand’s latest fragrance, is just one step in the company’s broader plan to tap the beauty category.