As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Burberry Group Plc, the U.K.’s largest luxury-goods maker, reported quarterly sales that beat estimates, buoyed by strong demand for trenchcoats and cashmere scarves in the Americas.
In the face of fierce competition and heavy cost structures, some brands are rethinking the logic of their diffusion lines.
Fashion retailers are using data to deliver individualised customer experiences, from personal homepages to targeted in-store promotions.
For fashion brands, watches have emerged as a key vector of growth, often powered by licensing deals with Fossil Group, a watchmaking behemoth that designs, manufactures, distributes and markets million of watches per year.
Burberry Group Plc said it sees a tougher climate for luxury goods after currency fluctuations led the U.K. maker of $1,600 trench coats to report a drop in first-half earnings and demand softened in Asia.
Burberry Group Plc, the U.K. maker of $995 trench coats, reported first-half sales sales that met analysts’ estimates as online marketing initiatives helped cushion slowing Chinese and Russian demand.
Getting the right fashion products to the right sales channels can be a highly complex process. In the final instalment of a three-part series supported by Lectra, The Business of Fashion traces the path of a product from factory to store, uncovering how technology and data are playing an increasingly important role in helping companies synchronise their supply chains.
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.